Rijk Zwaan is bringing fresh thinking to the table at the IFPA Foodservice Conference on Friday, August 1, 2025 in Monterey, California.

On July 1, the US committee of the International Bremia Evaluation Board (IBEB-US) published the denomination of a new race of downy mildew in lettuce, occurring in the western US: BI: 10US.

Rijk Zwaan USA is excited to announce the expansion of its team in the Midwest and Northeast regions, enhancing its commitment to providing exceptional service and innovative solutions to local growers and dealers. This expansion includes the addition of new representatives to the pickling cucumber team and more support for growing programs in crops such as cabbage, watermelons, peppers, and squash. By moving closer to customers, Rijk Zwaan USA aims to offer better local coverage, technical advice, and introduce advanced varieties to meet the evolving needs of the agriculture community.

Today kicks off our Spring Open Field Days event, two days dedicated to presenting our latest crop varieties at our research farm in Felda, FL. This spring, we are showcasing our advancements in squash, pickling cucumbers, melons, peppers, and cabbage.

As we celebrate a century of innovation at Rijk Zwaan, we’re excited to introduce the newest addition to our lettuce assortment, the Large Crunchy Lettuce at the IFPA Foodservice Conference from July 25-26 in Monterey, California. This specialty lettuce combines visual appeal with a sweet, crunchy texture that is sure to become a new favorite vegetable. Visit the Rijk Zwaan booth #505 to learn how Large Crunchy Lettuce can benefit you.

Rijk Zwaan, an international fruit and vegetable breeding company, is celebrating its first centenary. Since its foundation in 1924, Rijk Zwaan has grown into a global player active in more than 100 countries. The centenary celebrations kicked off on 1 July, the exact date that the company was originally founded.

Rijk Zwaan is proud to announce the opening of its newest breeding greenhouse in Dinteloord, the Netherlands. This facility is dedicated to research and development related to new berry varieties.

Last week, Rijk Zwaan’s Tatayoyo and Sweet Palermo received high recognition from the International Taste Institute (ITQI). The esteemed ITQI jury, consisting of multiple renowned chefs, awarded high marks to Rijk Zwaan’s products. Tatayoyo achieved the highest rating of three stars for its exceptional, appearance, olfaction, bursting flavor and texture. Sweet Palermo also received excellent scores, with the yellow sweet pointed pepper earning three stars as well. This recognition perfectly aligns with Rijk Zwaan's strategy to support these products with a brand that allows the company to explain their benefits throughout the supply chain.

A market that evolves continuously needs innovations. Each market seeks certain traits that help them to reach their best potential in terms of production and quality to meet the needs of the entire chain. A company such as Rijk Zwaan stands at the beginning of this chain: Rijk Zwaan breeds for new traits to cross in varieties to meet these needs. But how do they accomplish this? How do they stay informed about current events in North America while being active in so many different countries? What are key traits to focus on right now? And what does this mean for you – as a partner in this chain? Discover this when you delve into the article below.