Sweet Palermo®

Surprisingly sweet pepper

Are you also curious to know more about the distinctive qualities of Sweet Palermo?

Merek Dorf
Crop Specialist

Consumers are looking for a pepper that not only tastes great or can be easily prepared in lots of different ways, but also has a reliable and recognisable quality. At Rijk Zwaan, we have such a pepper. Our sweet pointed pepper brand, Sweet Palermo, has it all and stands out in flavour, versatility and convenience. This unique and tasty sweet pointed pepper is now within everyone’s reach and together with our partners, we ensure a year round availability.


With Sweet Palermo, we are responding to the increasing trend towards fruit and vegetables. Nowadays, people like to eat healthy, but at the same time they want it to be tasty. The sweeter, richer flavour makes this pointed pepper ideal for many more occasions compared to the regular pointed and blocky pepper. It can perfectly serve as a healthy in-between snack, for example. And then there is its soft skin, which makes it easier to prepare, whereas its fewer seeds inside opens up even more opportunities. This makes the Sweet Palermo a premium product that the market is ready for. 

Sweet Palermo Growers Group

The Sweet Palermo Growers Group is an exclusive network of growers, all of whom are specially qualified to produce the Sweet Palermo. Each grower guarantees both a consistent quality and availability of this tasty pepper. As a member, you have the exclusive right to grow Sweet Palermo peppers under the Sweet Palermo name.

Our offer

Sweet Palermo offers many marketing resources to its partners, including website content, inspiring recipes and point-of-sale ideas. With Sweet Palermo, quality and availability are guaranteed. To help you gain maximum benefit from this product, we provide various supporting services, such as:

  • Collaboration within a Sweet Palermo Growers Group.
  • Promotional material and packaging concepts.
  • Consumer website providing inspiration and tips for how to use Sweet Palermo: www.sweetpalermo.com

Are you interested in growing or trading this unique product? Contact your local Rijk Zwaan contact person for more information.

Unique characteristics

Sweet Palermo is a sweet pointed pepper and easily recognisable thanks to its brand name and striking, twisted appearance. The Sweet Palermo pepper sets itself apart thanks to:

  • A thin skin
  • Fewer seeds inside
  • Excellent shelf life
  • A rich, sweet flavour
  • Suitability for many different uses, both warm and cold


Consumer & retail preferences regarding the type of packaging can differ by target group. For this reason, we like to offer different kind of packaging possibilities. For organically grown Sweet Palermo peppers, even a special packaging is available, which can be produced from organic materials in order to highlight and better position organic Sweet Palermo.


Its quality, versatility and flavour have been increasingly recognized by consumers. Over the years, Sweet Palermo has won several awards confirming its reliable and recognisable quality as well as its unique sweet flavour. Quite recently, we were delighted to be able to add yet another award to our ever-growing list:

2012: Best pepper in the Netherlands – a prize in Foodlog’s New Fresh category
2015: Product of the Year 2015 at the Fresh Market Fair in Poland
2018: FICA Summer Event The Netherlands; a recipe for red Sweet Palermo with chocolate
2020: Taste of the Year 2020 in Spain
2020: Superior Taste Award Brussels.
2021: Taste of the Year 2021 in Spain

Surprisingly easy to prepare

Sweet Palermo also responds to the convenience trend. Nowadays, consumers are increasingly opting for quick and easy meals during the week, but more extensive ones in the weekend. The Sweet Palermo suits all cooking methods, which characterizes its versatile character. This makes it a very easy ingredient to use on all days of the week, but can also be enjoyed with friends and family as a standalone snack.

Colouring the year

Sweet Palermo is the best tasting sweet pointed pepper and because of the success of our first red variety, Palermo RZ, we have added 3 new powerful colours, namely: yellow, orange and chocolate. All with an outstanding and unique taste. We are ready to add this experience to the shelf! Will you be our partner? Contact us.

Brochure Sweet Palermo

Read more about Sweet Palermo in our brochure or follow us on social media: