Rijk Zwaan Stronger Together

Working together in today's dynamic market

Rijk Zwaan is committed to supporting growers and partners in their efforts to produce, distribute and/or process fruit and vegetables. Based on the very latest market insights, we aim to help the vegetable food chain to adapt to the ‘new economy’ by providing customized, relevant and applicable advise and solutions. Our teams are doing their utmost to keep the day-to-day activities running smoothly and stay connected with our business partners.

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9 Oct - Rijk Zwaan to focus on inspirational home cooking at virtual PMA Fresh Summit

The PMA Fresh Summit is an annual highlight for the entire fresh supply chain in the US. The 2020 edition is being held from 13-15 October – in a virtual format this year, but just as exciting and innovative as ever. Vegetable breeding company Rijk Zwaan will be focusing on the overarching theme of ‘Inspiring Ingredients for Home Cooking’.



17 Sept - Successful launch of pink beef tomato Kawaguchi RZ in Poland

Despite the Covid-19 pandemic Rijk Zwaan is still introducing new varieties, albeit with some changes to the usual approach. After all, it is difficult to visit greenhouses in person nowadays. The solution lies in digital media, according to Marcin Mech from Rijk Zwaan Poland. 

10 Sept - Bringing healthy Salanova® to a wider audience

Today, healthy food is more important than ever. There is evidence of this in the retail channel too, where consumers are increasingly buying fresh produce – such as Salanova®, for example. Now, thanks to a collaborative partnership between Finca El Sauce and Expo Verde Agricola facilitated by Rijk Zwaan, the product that was already present in the main Argentinian supermarkets, now shows a wider coverage.

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3 July - Deep red plum tomato finds favour with home cooks

The coronavirus crisis has stimulated new consumer trends in the fresh fruit and vegetable category. Over recent months, for example, European retailers have seen a surge in demand for plum tomatoes as ingredients for home-made soups and sauces. A similar trend is apparent in fresh meal kits, which often include this tomato type.

16 June - Vegetable growers looking to accelerate switch to mechanical harvesting due to coronavirus crisis

Due to the coronavirus crisis, vegetable growers and processing companies in countries such as the UK, Spain, Italy and Germany are looking to accelerate their transition to mechanical harvesting. Although the biggest focus is on leafy vegetables, growers of other crops are also interested in increasing the level of automation, according to interviews conducted among European chain partners.

9 June – Marco van Leeuwen reflects on the impact and opportunities of COVID-19

The COVID-19 pandemic has significantly affected global food production. Even though farming and seed sector activities have been broadly exempted from restrictive measures, it is difficult to anticipate what the medium- and long-term impact will be. Seed is a foundational contributor in ensuring food security. Marco van Leeuwen (Board of Directors) reflects on the impact and opportunities of COVID-19 during the annual congress of the International Seed Federation (ISF).

22 May - Help our partners in the vegetable chain

Our teams are doing their utmost to keep the day-to-day activities running smoothly and stay connected with growers and many other business partners. We are embracing every opportunity to continue our support through effective online communication, but we’re staying connected in a one-to-one manner offline as well.

30 April - Virtual crop advice for growers and business partners

The coronavirus outbreak calls for a different approach to communication. But one thing is clear: it doesn’t stop us from providing growers and business partners with the best technical crop advice to support their businesses.

Stronger Together

The spread of coronavirus affects us all. Growers, distributors, supermarkets and many others in the food chain are working hard to guarantee there is enough food available. They are all an essential link in the food supply chain every day. That's why over 3,300 employees worldwide are doing their utmost to ensure a continued supply of seeds.

23 April 2020 - Interview Andrea Launeck

"We’re working as hard as always to do our bit to support our growers and others in the fresh produce chain", says Andrea Launeck, Director of Rijk Zwaan Italy. In this interview he reflects on the coronavirus situation and the supply of seeds in Italy. 

19 Mar 2020 - Message Board of Directors

Vegetable seeds are at the very start of the food chain. Without vegetables seeds, growers cannot produce vegetables for people to eat.

Read the message of our Board of Directors.